Visual + Product Designer in the AI era.

Design Pilosophy

Creative Spirit

I believe thoughtful design comes from questioning, making, and refining. I balance critical thinking with visual craft, experiment with new tools and ideas, and consider how physical and digital experiences shape the way we think, interact, and move through the world.

Design Excellence

Good design starts with understanding people and the right problem to solve. I use research, product thinking, and visual craft to create simple, intentional experiences where technology supports and delights the user— and creates a positive connection with them.

How I work

Human-centered product design, shaped by visual craft and accelerated by AI.

Discovery

2–3 Weeks

Product Thinking

Frame the right problem, align user needs with product goals, and turn insights into clear design direction.

Strategy

3–4 Weeks

UX & Interaction

Shape intuitive flows and interactions around how people think, behave, and move through an experience.

Creation

8–12 Weeks

Visual Craft

Use hierarchy, typography, systems, and restraint to create experiences that feel clear, cohesive, and intentional.

Evolution

Ongoing

AI-Accelerated Process

Integrate AI across research, exploration, prototyping, and iteration to expand possibilities and move ideas forward faster.

A word from our Founder

"I blend strong visual craft with firsthand experience translating Apple’s design principles into customer-facing experiences. Currently focused on AI-assisted design workflows and the shift toward OS-level AI integration."

Gretchen Mars

Visual + Product Designer

My story so far...

We have deep expertise across sectors that demand excellence.

2010

Breaking ground

Two designers and a strategist sharing a small Copenhagen studio laid the foundation for what would become Andersen. Their early work with local startups established a reputation for merging strategic thinking with distinctive design.

2013

Code meets craft

As client demands evolved beyond traditional design, Andersen expanded into full-service digital development. The acquisition of a boutique development studio in Amsterdam brought technical excellence in-house.

2015

London Calling

Opening the London studio marked a turning point, bringing Andersen into one of the world's most dynamic creative markets. This expansion attracted global clients and diverse talent, accelerating the agency's evolution.

2018

Breaking patterns

The launch of Andersen Labs formalized the agency's commitment to emerging technologies. This dedicated R&D unit began exploring the intersection of design and artificial intelligence.

2021

No Borders

Strategic expansion into key markets - Barcelona, Munich, and Toronto - positioned Andersen to better serve an increasingly international client base. These studios brought fresh perspectives and deeper cultural insights to the agency's work.

2024

Beyond horizons

The integration of advanced AI capabilities across all service offerings signals Andersen's continued evolution. What started as a commitment to crafting thoughtful digital experiences has evolved into a global practice.

Working in over 20 international markets

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